It’s all about Ribena!
Where did it all begin?
How 35 growers grow blackcurrants for Ribena
- Hedgerows line their fields. They protect the crops from wind damage while providing habitats and nutrients for vital insects and wildlife. Every hedgerow is undisturbed for two years before trimming.
- Grass margins: Our growers leave 2-metre grass buffers between boundaries. They’re the perfect environment for insects to lay eggs in the wintertime, ready to help protect the crop pests in Spring. They also protect the earth, preventing soil erosion over time.
- Grass headlands: Like the margins, our headlands are no-mow zones. They’re like miniature meadows, the perfect refuge for brown hares and partridges.
- Nesting boxes: Next boxes line our fields, giving local bird populations prime locations to raise their young. Come springtime there’s a rich food supply from crop pests and other wildlife and plants.
- Wildflower planting: Planting wildflower seeds across our farmlands ensures biodiversity.
- Tree planting and maintenance: We keep our machinery clear of trees and hedgerows, minimising the disruption and damage to the ground around them.
The bush to bottle journey
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